Crib Sheet – 2015 Lincoln MKC: A Reinvention of Lincoln?

2015 Lincoln MKC

Personalized luxury is how the 2015 Lincoln MKC aims to “Engage Your Senses.”  In collaboration with the Mandarin Oriental Atlanta Hotel and Spa, Lincoln displayed how customer service and luxury go hand-in-hand, no matter the product.

Identified as a reinvention for the company, The Lincoln Motor Company is using the launch of the 2015 MKC to continue its quest toward targeting younger, more diverse customers who are pursuing a more personal purchasing and ownership experience.

We, at AutoAcademics, say “Better late than never.”  Quite a few of Lincoln’s competitors began their rejuvenation a number of years ago and are now reaping the fruits of their labor.

According to Lincoln, “MKC gives Lincoln a compelling offering in the small premium utility vehicle segment, the fastest-growing part of the luxury market… The segment growth is being driven by new luxury buyers who are coming into affluence, as well as by current luxury owners who are moving from larger vehicles to smaller ones as their life desires change.”

2015 Lincoln MKC split-wing grilleThe 2015 Lincoln MKC definitely appears to be a good vehicle to accompany the updated in 2013 MKZ sedan in this movement.  Its exterior design is compact and athletic, with arguably a better proportioned split-wing grille, when compared to other Lincoln models, which is flanked by L.E.D. accent lighting on the front end.  Numerous wheel styles and sizes are available and creative convenience lighting anticipates your arrival, not unlike what staff members at the Mandarin Oriental do for their guests, by projecting Lincoln-logo “welcome mats” in front of the doors as you approach.  In back, the wrap-around liftgate accentuates the unique design of the 2015 MKC.

Inside, premium appointments, such as Bridge of Weir Deepsoft Leather, open-pore wood trim, and unique door-panel stitching offer luxurious levels of detail unforeseen in this class.

Under the hood, an all-new 2.3L 4-cylinder EcoBoost engine that makes a class-leading 285-hp / 304 lb.-ft. of torque is available alongside the standard 240-hp 2.0L EcoBoost that is currently in service in other Ford vehicles.  Both engines are mated to a 6-speed SelectShift automatic transmission with paddle shifting.

EPA estimated fuel economy is rated at 20 mpg city/29 mpg highway for the 2.0L FWD model, 19/26 for the 2.0L AWD version, and 18/26 for the 2.3L with AWD.

Other available features include Lincoln Drive Control, which is a continuously variable suspension, Enhanced THX II Certified Audio System, active noise control, adaptive cruise control and collision warning, lane-keeping system, cross-traffic alert, and SYNC with MyLincoln Touch.

A class-exclusive feature is the available park-out assist technology.  This feature takes the active park assist capabilities a step further by steering drivers out of tight parking spaces.

Finally, Lincoln has partnered with Les Clefs d’Or, the international association of professional hotel concierges, to provide 2015 Lincoln MKC interiorLincoln dealers with specialized personal-service training.  Dealers will also offer Lincoln Date Night, an extended test-drive that offers qualified buyers the opportunity to experience “ownership” of the vehicle for up to 48 hours, as well as Lincoln Concierge, an online-based assistant that guides visitors through the car-buying process.

At a starting price of $33,100 for the front-wheel drive 2.0L EcoBoost and $39,965 for the 2.3L EcoBoost with all-wheel drive, Lincoln anticipates that the 2015 MKC possesses the levels of personalized luxury and technology that might just pique enough buyers’ senses to help reinvent the brand.

 

Contact www.autoacademics.net for more info or to schedule a test drive near you.

Check out video of the 2015 Lincoln MKC below.

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