Like all automotive manufacturers today, Cadillac has revamped its infotainment and communication IP to keep up with the times. Nowadays, Bluetooth, navigation, and iPod integration are not enough to be competitive in this rapidly changing field. Interconnectivity with smartphones and web-based apps is almost a must – especially in the luxury segment. And Cadillac is continuing its recent trend of remaining current with its all-new infotainment suite, CUE.
Cadillac User Experience, or CUE is the latest attempt for the brand to attract younger buyers. Using smartphone connectivity and OnStar, CUE aims to keep 2012 Cadillac XTS, ATS and SRX owners in touch. The displays include an 8-inch haptic feedback touch screen, as well as a 12.3-inch configurable dash display that can interact with each other by “swiping, flicking, tapping, or spreading” primary info from one screen to the next.
CUE uses Natural Speech Recognition to accept command inputs (a much needed change over the current “Handsfree” voice input technology that current Cadillacs use), and can also read and send text messages.
Some already announced apps include Pandora and Stitcher. Other features include XM satellite radio, HD radio, 2 USB ports, SD card reader, and Bluetooth phone synchronization for your address book, contacts, and pictures.
Ever since the CTS debuted in 2002, Cadillac has been hard at work rejuvenating its image and customer base (and doing a good job at it, too). Cadillac’s V-series performance line has helped to strengthen the brand’s credibility, and technology has always been an important feature for younger buyers. The addition of CUE should be a great selling point for the already anticipated ATS and XTS vehicles.
You can check out the link to Cadillac’s CUE page here.
